Wednesday, March 7, 2012

Are "Yes Men" Really Changing the World?


When we watched “Yes Men Fix the World”, I did not know what to expect. But when we began watching it, and I began to get the general gist of the film and what these men were doing, I was suddenly aware of a new sensation that was perhaps different from that of my peers.

Although I will take the time to applaud these men for their cleverness and the well-thought out presentations they were managing to create within the web of corporate PR representatives and customers, I felt a familiar sinking feeling in my stomach. Although people may admire these men for what they are doing for the underrepresented victims of corporate mistakes, I cannot shake the fact that these men are lying. They’re lying to the public, they’re lying to the victims, they’re lying to the press on a national scale; and, worst of all, they’re lying to the victims of these events. Personally, I found their work intriguing, but at the base, it goes against all I stand for. They are incredibly convincing actors, though sometimes their ideas that they sell to the corporations seem to ridiculous to be believable. Their schemes are entertaining and over the top.

Though I do not agree with how the victims of corporate discord are being treated, I feel like they deserve more respect than to be given false hope through an actor wearing a suit. Although the victims in Bhopal say that they took the joke with humor, I feel like not all of them feel like that; and personally, I feel like the Yes Men did wrong on the part of the victims by even raising the idea of a hope for justice of their plight. It was cruel to raise even one hope, simply to have it crushed by the reality of a hoax committed by a pair of activists.  

I feel like these men addressed a very good issue within all our projects. It’s the prevalence of a capitalistic ideology. We make money. We spend money. We create means for money. It’s a process that will never die. All of the issues within class: globalization, the industrial food system, farmer’s rights, or genetic modification; These are all driven by the idea of economic impact. Money is a god in our reality, and its right that the Yes Men acknowledge this.

1 comment:

  1. It is important that you are weighing the the relationship between means and ends in addressing large, complex questions. It is reasonable and appropriate to question wrong-doing in the name of right-doing.

    The only new question that I would pose concerns your final economic assessment. I have no crystal ball and have no certain idea about what the future will hold. Most of human history did not feature a cash based-economy, it is a new thing from the long haul point of view. This suggests to me that it is not an absolute certainty for the future.

    Does your sense that capitalist ideology will never die mean that you do not see any hope in trying to address issues or are you commending the Yes Men for trying to address them, despite their inappropriate methods/ethics?

    These are huge, complicated issues, of course.

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